Ciao stains. Ciao discolouration  A charcoal toothpaste. It’s as black as night. But it gently whitens. The activated carbon simply absorbs unattractive, discoloured particles.  Refreshingly lemony'Black is white' whitening toothpaste...

Ciao stains. Ciao discolouration  A charcoal toothpaste. It’s as black as night. But it gently whitens. The activated carbon simply absorbs unattractive, discoloured particles. Refreshingly lemony'Black is white' whitening toothpaste...

Black or white? It doesn't matter as long as it looks great and has the cool factor. Just like the 'Black is white' toothbrushes. And that's not all: they offer...

The Black Is White Hydrosonic toothbrush. Matt black. Beautiful. The brush heads. Black. Coated with activated carbon so they absorb discolored particles gently. Beautiful. When design meets dentistry, beautiful results...